Author
Dr. Robert Lang
Founder & CEO, Inmotion
Dr. Robert Lang is the founder of Inmotion, a technology distribution group that connects European tech companies with US sales channel partners. He has spent over a decade helping industrial and technology companies build go-to-market strategies for the US market, from partner identification and vetting to channel development and ongoing management. He writes about what actually works in US market entry, based on real engagements with European scale-ups and SMEs.
Articles by Dr. Robert Lang
US Sales Rep Commission Rates: What European Companies Should Expect
Commission structures, industry benchmarks, and incentive design for European companies hiring US-based independent sales representatives and manufacturers' reps.
10 min readHow to Sell in the US Through Channel Partners
How European tech companies use manufacturers' reps, distributors, and VARs to sell in the US market without building local operations.
10 min readDirect Export to the USA: A Strategic Guide for European Companies
How European scale-ups and SMEs can sell directly into the US market, covering market research, legal requirements, distribution, pricing, and logistics.
10 min readSteps for Exporting to the US: A Guide for European Businesses
A practical guide to exporting products from Europe to the United States, from market analysis and regulatory compliance to distribution and logistics.
10 min read