Selling in America: A Practitioner's
Guide for European Industrial Tech Companies

Market entry strategy, go-to-market playbooks, working with sales agents and distributors, and all the operational decisions that determine whether your product gains traction in the US.

Us Market EntryNew

US vs EU Sales Channels: What European Tech Companies Need to Know

How US channel partners differ from European sales agents: compensation, legal protections, exclusivity norms, and when to combine reps with distributors.

Dr Robert Lang15 min read

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Latest Articles

Us Market Entry

5 Mistakes European Companies Make Entering the US Market

Five expensive mistakes European tech companies make when entering the US market, with real anonymized case scenarios, dollar consequences, and what to do instead.

15 min read

Us Market Entry

US Market Entry Costs: What International Companies Actually Spend

US market entry costs by model: channel partner ($30K–80K), direct export ($10K–30K), US entity ($150K+). Line-by-line breakdown plus the hidden costs that blow first budgets.

15 min read

Us Market Entry

How to Find a Sales Agent in the USA: A Guide for International Companies

7 ways to find US sales agents — RepHunter, CommissionCrowd, MANA, and 4 more. Evaluation criteria, typical commission rates (5–15%), and red flags when hiring reps from outside the US.

21 min read

Us Market Entry

US Sales Rep Commission Rates by Industry (2026 Benchmarks)

Independent sales rep commissions range 5–20% depending on industry and deal size. Benchmarks for industrial, SaaS, medical, and manufacturing — plus how to structure incentives that actually work.

10 min read

Us Market Entry

How to Sell in the US Through Channel Partners

How European tech companies use manufacturers' reps, distributors, and VARs to sell in the US market without building local operations.

11 min read

Us Market Entry

Direct Exporting to the US: Pricing and Strategy for B2B Companies

Skip the distributor and keep the 20–40% margin. Pricing strategy, legal setup, and realistic costs for selling direct to US buyers from outside the country.

10 min read

Us Market Entry

Steps for Exporting to the US: A Guide for European Businesses

A practical guide to exporting products from Europe to the United States, from market analysis and regulatory compliance to distribution and logistics.

10 min read