Selling in America: A Practitioner's
Guide for European Industrial Tech Companies

Market entry strategy, go-to-market playbooks, working with sales agents and distributors, and all the operational decisions that determine whether your product gains traction in the US.

Us Market EntryNew

How to Find a Sales Agent in the USA: A Guide for European Tech Companies

How to find a sales agent in the USA: where European tech companies search, what to look for in a rep, and how the US commission model works in practice.

Dr Robert Lang22 min read

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Latest Articles

Us Market Entry

US Sales Rep Commission Rates: What European Companies Should Expect

Commission structures, industry benchmarks, and incentive design for European companies hiring US-based independent sales representatives and manufacturers' reps.

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How to Sell in the US Through Channel Partners

How European tech companies use manufacturers' reps, distributors, and VARs to sell in the US market without building local operations.

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Direct Exporting to the US: Strategy and Pricing for European Companies

How European tech companies can sell directly into the US market. Pricing strategy, distribution channels, brand positioning, and what it actually costs.

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Steps for Exporting to the US: A Guide for European Businesses

A practical guide to exporting products from Europe to the United States, from market analysis and regulatory compliance to distribution and logistics.

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