Selling in America: A Practitioner's
Guide for European Industrial Tech Companies

Market entry strategy, go-to-market playbooks, working with sales agents and distributors, and all the operational decisions that determine whether your product gains traction in the US.

Us Market EntryNew

5 Mistakes European Companies Make Entering the US Market

Five expensive mistakes European tech companies make when entering the US market, with real anonymized case scenarios, dollar consequences, and what to do instead.

Dr Robert Lang15 min read

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Latest Articles

Us Market Entry

US Market Entry Costs: What European Companies Actually Spend

US market entry costs broken down by model: channel partner, direct export, and US entity. Real dollar ranges for every line item, plus the hidden costs most first budgets miss.

15 min read

Us Market Entry

How to Find a Sales Agent in the USA: A Guide for European Tech Companies

How to find a sales agent in the USA: where European tech companies search, what to look for in a rep, and how the US commission model works in practice.

22 min read

Us Market Entry

US Sales Rep Commission Rates: What European Companies Should Expect

Commission structures, industry benchmarks, and incentive design for European companies hiring US-based independent sales representatives and manufacturers' reps.

10 min read

Us Market Entry

How to Sell in the US Through Channel Partners

How European tech companies use manufacturers' reps, distributors, and VARs to sell in the US market without building local operations.

11 min read

Us Market Entry

Direct Exporting to the US: Strategy and Pricing for European Companies

Keep the 20–40% distributors take and sell direct to the US. Pricing strategy, legal setup, channel options, and realistic costs for European B2B companies.

10 min read

Us Market Entry

Steps for Exporting to the US: A Guide for European Businesses

A practical guide to exporting products from Europe to the United States, from market analysis and regulatory compliance to distribution and logistics.

10 min read