Selling in America: a practitioner's
guide for European industrial tech companies

Market entry strategy, go-to-market playbooks, working with sales agents and distributors, and all the operational decisions that determine whether your product gains traction in the US.

Us Market Entry

US Sales Rep Commission Rates: What European Companies Should Expect

Commission structures, industry benchmarks, and incentive design for European companies hiring US-based independent sales representatives and manufacturers' reps.

Dr Robert Lang10 min read

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Us Market Entry

How to Sell in the US Through Channel Partners

How European tech companies use manufacturers' reps, distributors, and VARs to sell in the US market without building local operations.

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Direct Exporting to the US: Strategy and Pricing for European Companies

How European tech companies can sell directly into the US market. Pricing strategy, distribution channels, brand positioning, and what it actually costs.

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Us Market Entry

Steps for Exporting to the US: A Guide for European Businesses

A practical guide to exporting products from Europe to the United States, from market analysis and regulatory compliance to distribution and logistics.

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